NOTE: This posting first appeared in the April 29 edition of the Daily Herald Business Ledger
From its beginnings near the bogs of Volo, Atom AMPD is now finding its way into the rice paddies of Vietnam.
The Lake County-based developer of the AtomOS Kwick Key operating system has recently expanded into the Southeast Asian country, extending its global reach in that portion of the world, which already includes China and Singapore.
Atom AMPD CEO Daniel Field said Vietnam’s economic growth over the past 10 years — the country’s annual GDP growth rate has been 7.2 percent in that time — makes it a good market for AtomOS, as fast growing companies there are looking for a business-focused operating system that can be quickly set up and maintained. The Linux-based AtomOS system, which is contained on a 2 gigabyte USB ‘Kwick Key” flash drive, has drawn a lot of interest since their initial visits to the country.
“We started (meeting) with about 12 to 15 people and that grew to 35. Now it’s up to 75 to 80 people,” Field said. “It sounds like we found the pulse and the right buttons to hit with it. They appear to be really liking the product.”
And that interest is turning into potential dollars, as Field said he anticipates about $9.5 billion in combined revenues from businesses that have already signed agreements.
“Vietnam’s market is strong and its really growing well right now,” Field said. “But they’re making decisions pretty quick over there, so we’ve been pretty content with what we’ve been able to do.”
Field attributes the company’s success in Asia to having partners that know the region and its varied cultures. Through them, company representatives have been able to make initial contact with C-level executives at a number of Vietnamese businesses and government agencies.
“Part of it is knowing the culture and that’s why it’s good to have partners that help with that,” he said.
And while AtomOS was originally targeted for small to medium-sized businesses, Field notes even large companies in the region have become interested in the system for its capabilities and lower overall IT costs. Unlike systems from companies that Field refers to as “big boxes,” the AtomOS can be used without upgrading existing servers and hardware, and elements can be turned on or off to meet a specific business need.
“They’ve picked up on it right away,” he said. “They like the fact that — in a sense — they has a Swiss Army Knife where they can pull out a blade that they need. Here, they can pull out what networking piece they need without having a high price tag that goes along with it.”
Although they are still establishing themselves in Vietnam, Field noted the company already has its next step planned — Malaysia. He said the company has already been contacted by a Malaysian firm that has heard of what they’re doing in Vietnam.
“He’d be the first one in Malaysia, so we’re working on getting that deal finalized while (the team) is out there,” he said.