Many Americans Abandon News Outlets, Citing Less Information

Several years ago, newspapers looked at surviving the recession by going from “excellent” to “good enough.”

Given the findings by the Pew Research Center this week, customers are noticing the drop in quality. And it goes beyond newspapers to all news organizations.

Content is an asset in the news business. It should be treated as such. Editorial cuts are deep, and the customer are noticing. 

Note to the news organizations: Editorial excellence is an investment, not a cost. Content draws readers and viewers. Readers and viewers draw advertisers. Enough said.

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