Focus on the core product

It’s refreshing to find others in the vast wasteland who are shouting the same thing as you. In this instance, Ty Ahmad-Taylor’s posting on what media companies are missing in developing audience doesn’t specifically target the  news industry, but his logic can certainly be applied to it .

The core product in the news industry is news – not newspapers; not television; not radio, not online. Those are simply methods of delivering the REAL product to customers. Customers have a preference for delivery, but what they are coming to you for is NEWS.

It’s amazes me why so many publishers fail to make this connection, and as a result come up with insane revenue ideas such as pay walls.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s