It’s refreshing to find others in the vast wasteland who are shouting the same thing as you. In this instance, Ty Ahmad-Taylor’s posting on what media companies are missing in developing audience doesn’t specifically target the news industry, but his logic can certainly be applied to it .
The core product in the news industry is news – not newspapers; not television; not radio, not online. Those are simply methods of delivering the REAL product to customers. Customers have a preference for delivery, but what they are coming to you for is NEWS.
It’s amazes me why so many publishers fail to make this connection, and as a result come up with insane revenue ideas such as pay walls.