Focus on the core product

It’s refreshing to find others in the vast wasteland who are shouting the same thing as you. In this instance, Ty Ahmad-Taylor’s posting on what media companies are missing in developing audience doesn’t specifically target the  news industry, but his logic can certainly be applied to it .

The core product in the news industry is news – not newspapers; not television; not radio, not online. Those are simply methods of delivering the REAL product to customers. Customers have a preference for delivery, but what they are coming to you for is NEWS.

It’s amazes me why so many publishers fail to make this connection, and as a result come up with insane revenue ideas such as pay walls.


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