Media blogger Alan Mutter hit the nail on the head in his latest posting, noting that the death of newspapers won’t be on the hands of disenchanted readers or reluctant advertisers, but at the feet of the press owners.
Mutter calls out the elephant in the room: The lack of innovation from publishers – few, if any, who are willing to try something new. The vast majority are waiting for someone else to find the golden egg, that new revenue model that will bring them back into prosperity. Once it’s found, then you’ll see the industry follow like lemmings to adopt it.
Problem is, how many will still be alive when that is found?
It’s ironic that an industry that has been a champion for change in the public good is so adverse to change for itself.