The Chicago Tribune goes tabloid!
The paper announced today that it will sell a tabloid version of the paper on newsstands throughout the city and suburbs. It will continue to provide the traditional broadsheet version to home delivery.
Bold and gutsy move … and welcomed by those of us who have tried reading the Trib on a Metra commuter train, as well as the poor schleps sitting next to us and getting punched as we try to gracefully navigate the paper. Obviously trying to increase newsstand sales … an area the tabloid Sun-Times has had the advantage for some time.
But I wonder if thought was put into a couple of areas:
1. The number of people who get home delivery for the purpose of taking the Trib with them on their daily commute. They will still get the broadsheet. Will they cancel home delivery to get the tabloid and effectively shift circulation, instead of build it?
2. At a time when newspapers can barely afford to print one edition … and considering the parent Tribune Company is in bankruptcy proceedings … just how long will the accountants allow them to print two versions of the same newspaper?
Why do I see the Trib eventually saying to its core readers: “Don’t worry, you’ll get used to the tabloid format”?